Styling studio
The beginning of every new development is the idea and its visualisation. Ever changing new trends and customer requirements demand continuous further development and innovations.
Creative heads in the Styling Studio play a central role in this process – both for the external appearance of the vehicle, which should appeal to the potential buyer and fascinate him, and for the design of the vehicle interior which should impart a feeling of comfort to the passengers.
At our own in-house Rücker Styling Studio, at our headquarters in Wiesbaden, at the branch in Stuttgart and at Rücker Lypsa in Barcelona, but also in specialist departments on-site and at other locations in the group, Rücker is developing everything from the first initial draft sketches over clay and hard materials models through to virtual designs which constitutes the automobile appearance of the future.
The main emphasis is not just a beautiful and appropriate form. It is much more a question, in this phase, of combining functionality and ease of manufacture, also from a cost optimisation point of view, with innovation and aesthetics. All of these elements are combined together in the show cars and the mock-ups which catch sight of the light of the automobile world in the styling studios at Rücker.
This is how customer expectations and the continuously increasing requirements of the market can be met in an optimal manner.
Creative heads in the Styling Studio play a central role in this process – both for the external appearance of the vehicle, which should appeal to the potential buyer and fascinate him, and for the design of the vehicle interior which should impart a feeling of comfort to the passengers.
At our own in-house Rücker Styling Studio, at our headquarters in Wiesbaden, at the branch in Stuttgart and at Rücker Lypsa in Barcelona, but also in specialist departments on-site and at other locations in the group, Rücker is developing everything from the first initial draft sketches over clay and hard materials models through to virtual designs which constitutes the automobile appearance of the future.
The main emphasis is not just a beautiful and appropriate form. It is much more a question, in this phase, of combining functionality and ease of manufacture, also from a cost optimisation point of view, with innovation and aesthetics. All of these elements are combined together in the show cars and the mock-ups which catch sight of the light of the automobile world in the styling studios at Rücker.
This is how customer expectations and the continuously increasing requirements of the market can be met in an optimal manner.
